Jurmala Resort Collections 2013
Jurmala Resort Collections 2013.
In order to maintain freshness and novelty of fashion tendencies in the world of rapidly changing fashion industry, designers organize not only tradition fashion shows, but try to implement new ideas, such as organizing resort collections. The pioneer designers of resort collections were Coco Chanel, Jean Patou and Elsa Schiaparelli at the beginning of the 1920 s of the last century. Today resort collections are on the top of popularity and more designers create their own versions of holiday clothes. Almost all international famous brands showed their resort collections. Miami, Ibiza, Saint Tropez, Singapoe…are becoming venues of fashion shows. Now it is Jurmala’s turn.
Jurmala Resort Collections is a series of planned events aiming at developing of the infrastructure that enables the popularity of resort collections in holiday resorts and the growth of their sales. From the 6th till the 31st of July, Jurmala is going to turn into a fashion centre that will hold fashion shows of local and overseas designers outside conventional frames. The event organizing company LATEXPO has decided to expend the time frames and a series of calendar shows will turn into a greater, third calendar dimension, called Jurmala Resort Collections, which is going to be hold in the Hotel Jurmala SPA.
The organizers consider the main goals of the event such as the following:
- Latvian fashion industry development;
- Resort fashionable clothes traditions revival;
- In order to expand the local fashion industry to the world frames and opportunities, overseas designers, including Russian ones, invitation.
- Jurmala town promotion as a resort and a centre of sales of designers’ resort collections.
The program of the event Jurmala Resort Collections includes:
July, 6th – The opening of Jurmala Resort Collections 2013, that, within the frames of Jomas Street festival celebration, starts with a gala-show, in which Latvian designers and concept stores will take part. The second gala-show is going to take place on July, 20th, the time of two brightest international festivals. The guests of the shows are welcomed to the two runways, which are arranged to let maximum guests watch the shows, including leading Latvian Mass Media representatives, fashion and beauty industry VIPs as well as Jurmala’s guests. The first runway, for 120 VIP guests, is located on the terrace of the Hotel Jūrmala SPA. The second runway is overlooking Jomas Street, the central street of the town.
Immediately after the end of the show, the collections will be displayed in the show room for sale, to give the customers the opportunity to purchase designers’ clothes, watches, sunglasses, jewelers, cosmetics and art works gathered in one place. The show-room will be working from the 6th till the 31st of July. The participants will have the opportunity to meet their partners and designers. Moreover, the event atmosphere is going to be very comfortable for the customers.
Nevertheless, resort collections were not very popular before, nowadays leading fashion designers consider them the most important and profitable. Resort collections enable their designers “to go to the streets”, showing their fashionable ready-to-wear clothes. In comparison to the modern tendencies in our-days clothes fashion, which are more creative than casual, resort collections clothes are more practical and due to that make a great commercial success.
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